Social media marketing / SMM is the practice of promoting products or services through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others. It involves creating and sharing content that engages users, building a community around a brand, and ultimately driving traffic and sales to a website or physical store.
Social media marketing can involve a variety of tactics such as running paid social media ads, partnering with influencers or other brands, creating viral content, and engaging with customers through comments and direct messages. The goal is to increase brand awareness, foster customer loyalty, and ultimately drive conversions and sales.
Effective social media marketing requires a deep understanding of the target audience, their interests, and their behavior on social media. It also requires a consistent and authentic brand voice, a clear content strategy, and the ability to adapt to changes in the social media landscape.
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